Silicon Valley Representatives
Sales Strategy for Growth
Joe Khoei advises companies at any stage on what it takes to grow sales. Start with a short fit call. If there is a fit, Joe tells you how he can help and quotes a fixed number of hours for a fixed scope.
Enterprise sales at Oracle. Sales leadership at TenFold Corp and Synactive. Founder of SalesX, Inc. since 2010. About Joe
Who We Help
Built for Founders Who Still Run Sales
Founder-Led Sales
You closed the first customers yourself. Now you want a sales process your team can repeat, so growth runs beyond your own calendar.
Ready for a First Sales Hire
You want help defining the role, interviewing candidates and onboarding your first account executive on a real playbook, so the hire ramps fast.
Selling to the Enterprise
Your buyers are large companies with technical evaluators, procurement and long cycles. You want advice from someone who has run those deals.
What We Do
Advice You Can Act On
Sales Strategy Review
Joe looks at your offer, pipeline, pricing and recent deals, then tells you plainly what is working, what is not, and what to do next.
How sales advisory worksFounder-Led Sales to First Hire
Turn what already works in your own selling into a written playbook: ideal customer profile, messaging, deal stages and metrics. Get advice on when and how to hire your first seller.
How we move founders past founder-led salesEnterprise Sales Advice
Selling to large companies with technical evaluators, procurement and long cycles. Joe advises on account targeting, deal strategy and proposals based on years of running those deals.
Leadership
Meet the Founder
Joe Khoei
Founder & CEO
Joe Khoei brings nearly three decades of Silicon Valley experience across engineering, enterprise sales and executive leadership. He started on the technical floor as a CSAT Engineer at Novellus Systems, and that engineering foundation still shapes how he runs complex deals today.
He moved into enterprise sales at Oracle, then led sales at TenFold Corp and Synactive Inc. In 2010 he founded SalesX, Inc., helping hundreds of businesses build profitable customer-acquisition programs.
Joe still runs SalesX, Inc. day to day. Through SV Reps, Inc., founded in 2022, he advises companies at any stage on what they need to do to grow sales, in focused, fixed-scope engagements.
Connect on LinkedInRead free sales insights for founders
Career Arc
Engineering
CSAT Engineer at Novellus Systems (NVLS)
Enterprise Sales
Account Manager at Oracle (ORCL)
Sales Leadership
Sales Director at TenFold Corp and Director of Sales at Synactive
CEO & Founder
Founded SalesX, Inc. in 2010 and SV Reps, Inc. in 2022.
Process
How It Works
Fit Call
A 30-minute call on your product, your customers, your pipeline and where sales feels stuck.
Scope and Quote
Joe tells you how he can help and sends a quote for a fixed number of hours. The scope and the hours are clear from the start.
Advise and Hand Off
Joe works through the agreed scope with you and leaves you with a clear plan your team runs.
FAQ
Common Questions
What does sales advisory mean here?
Joe looks at where your sales stand and tells you what to do to grow them. You get a clear plan and his advice for a fixed number of hours. Your team runs the plan.
When is the right time to hire our first salesperson?
Usually once the founder has closed a set of customers with a similar profile and a story that repeats. Joe can advise on when you have reached that point and how to write the role.
Will Joe join our sales calls?
If reviewing a specific deal or call is part of the scope, yes. The focus is advice and coaching, not running your pipeline.
How do engagements work?
After a 30-minute fit call, Joe tells you how he can help and sends a quote for a fixed number of hours. You pay only for the hours in the quote.
Where do you meet with customers?
In person across the Bay Area, from San Jose and the South Bay through the Peninsula to San Francisco, plus founder events and conferences in the region. Our headquarters is in San Jose.
Get In Touch
Ready to Grow Your Sales?
Tell Joe where your sales stand today. He will tell you what he would focus on and whether a fixed-scope engagement makes sense.
Talk With Joe
In 30 minutes we will cover your product, your pipeline and how Joe can help.
Prefer to meet in person first? See Bay Area founder events.